The rigour of a large consultancy
Structured problem solving and proven frameworks, so decisions rest on evidence and clear reasoning rather than opinion.
How We Work: Practical Consulting: Consulting rigour, without the consulting overhead.
We work with startups and small and mid-sized businesses. We start with your business problem, draw on frameworks the best consultancies rely on, and turn them into outputs you can act on. Then we build, launch and keep improving.
Built for growing businesses
The pace of a small team
Experienced people do the work, process stays light, and AI takes the repetitive load.
One team from decision to launch
Strategy, design, technology and growth sit in one team, so the recommendation and what you launch never drift apart.
Five principles behind every engagement
01Start with the real business problem
Before we suggest anything, we work with you to understand what is holding the business back. Together we write the problem statement and agree how success will be measured.
OutputA one-page problem statement and success measures.
02Use what is proven
We don't reinvent the wheel. We draw on established frameworks from strategy, marketing, design and technology, chosen for your problem rather than applied by habit.
OutputThe approach we recommend and why it fits.
03Combine them into something you can use
Frameworks are the means, not the deliverable. We mix and match them to produce something tangible: a decision, a plan, a design or a working product.
OutputDeliverables your team can put to work straight away.
04Keep process light
Our team has worked inside large companies and startups, in India, Australia and international markets. That experience tells us which process earns its place and which is overhead. Clear owners, regular reviews and a record of decisions, and nothing more.
OutputA simple plan with owners and review points.
05Launch early, then improve
We get the most valuable version live, measure how it performs and improve in short cycles. We innovate frugally: reuse what works, simplify the need and build only where it is justified.
OutputA live product and the next set of priorities.
Proven frameworks, chosen for your problem
These are some we use often. Each is picked for the question in front of us, and you get the output, not a lecture on the method.
Strategy and market entry
Issue trees, Porter's Five Forces, the Ansoff Matrix, TAM, SAM and SOM, and Playing to Win.
You getA recommendation and a plan to act on it.
Brand and content
The Golden Circle, the brand pyramid, StoryBrand and topic clusters.
You getPositioning, messaging and a content plan.
Product and experience
Jobs To Be Done, the Double Diamond, design sprints, the Kano model and RICE prioritisation.
You getTested designs and a prioritised backlog.
Technology and AI
Build, buy or partner decisions, AI use-case prioritisation and agile delivery.
You getAn architecture and a delivery roadmap.
Growth and measurement
AARRR metrics, Google's HEART framework, OKRs and Core Web Vitals.
You getThe measures that matter and a way to track them.
Entering a new market, for example, might combine PESTLE, market sizing, segmentation and a go-to-market canvas into one entry recommendation and launch plan. Cybersecurity work runs through Bravewall, our cybersecurity business.
How a project runs
You review and approve at the end of each stage before the next begins.
Discover
Your goals, customers, market and current experience, shared in a workshop. Output: the problem statement.
Define
Options compared, outcome, scope and success measures agreed. Output: a decision brief and plan.
Design
Journeys, wireframes and prototypes, tested before they are refined. Output: approved designs.
Build
The agreed solution built in reviewed increments, with manual and AI-assisted methods. Output: working software or assets.
Test
The important journeys and quality requirements checked. Output: a record of issues and fixes.
Launch
Release, access, deployment and handover prepared. Output: a live product and the information to run it.
Grow
Results measured against the success measures, and the next improvement chosen with you.
Review gate: agree the output and next decision before continuing.
Working together
We work with you, not just for you. The best results come when you:
- Share what you have learned: your data, customer feedback and what has already been tried.
- Workshop with us to shape the problem statement, so it describes your business, not our assumptions.
- Review, give feedback and approve at each stage, so nothing reaches launch without your sign-off.
In return you get one point of contact, progress you can see, and any change to scope discussed before we act on it.
How a conversation becomes a project
01A conversation
You tell us the challenge. We ask questions and say plainly whether we can help.
02A discovery workshop
We work through the problem with you and draft the problem statement together.
03A written recommendation
What we would do, what you receive and who does what. You decide whether to go ahead.
Lean because of AI
AI is a large part of why we can stay lean. We use it in research, drafting, design exploration, image and video creation, and alongside manual methods in development, so a small, experienced team covers more ground. People direct the work, review every output and remain accountable for quality. Your project information stays within the tools and access agreed for the engagement.
Fast, with quality and security built in
Moving quickly does not mean cutting corners. We test the journeys that matter, design for accessibility and performance, and treat security as part of the build, with Bravewall, our cybersecurity business, involved when the risk calls for it.
Ownership after launch
We measure results against the success measures agreed at the start, then plan the next improvement with you. At handover you own your code, designs and documents. Source files live in version control, we train the people who will run what we built, and ongoing support is agreed if you want it.
One team, global experience
7 Islets works from Mumbai and Melbourne as one team. Our leadership brings global experience across large companies and startups, in strategy, technology, brand and growth. Working across both cities also means we cover Indian and Australian business hours.
Meet the team →Honest about fit
If we are not the right fit for what you need, we tell you early and point you to a better option, whether that is a specialist firm, an off-the-shelf product or doing it in-house.
FAQ
Who do you work with?
Startups and small and mid-sized businesses in India, Australia and beyond, usually when a decision about strategy, product, brand or technology needs to turn into something real.
Isn't framework-led consulting slow and theoretical?
Not the way we use it. Frameworks speed up the thinking because we are not starting from a blank page, and every one has to produce an output you can use.
How much of our time will it take?
Most of it comes early, in the workshops that shape the problem statement. After that it is regular reviews and approvals. We keep requests focused so the work does not take over your week.
How quickly can we launch?
As soon as the most valuable version is ready and you have approved it. We agree the plan and review points in the written recommendation.
Do we pay for frameworks we don't need?
No. The scope follows the problem. We use the frameworks that answer your question and leave the rest on the shelf.
How do you use AI with our information?
Only within the tools and access agreed for the engagement. People review every output and stay accountable for it.
What if you are not the right fit?
We say so early and suggest who or what would suit you better.
What would you like to move forward?
Tell us about the challenge, the people it affects and the constraints you are working within. We will come back with a practical next step.
Discuss Your Challenge →