Someone choosing a professional
They compare two or three names before calling anyone. Show your qualifications, the areas you practise in, described the way clients would describe them, and what happens at a first consultation.
Websites for Doctors, CAs, Lawyers and Architects: Be easy to check, and easy to approach.
Before trusting someone with their health, money or plans, people look the professional up. 7 Islets builds a practice website that answers what they check, in plain words you approve line by line, and keeps client information off it. Consultant-led design, then a fast, reviewed build.
Concept example: Neem Tree Dental is fictional.
Who this is for
Health
- Doctors
- Dentists
- Specialists
- Ayurveda and homeopathy practitioners
- Physiotherapists
- Psychologists
- Dietitians
- Optometrists
- Veterinarians
Finance and tax
- Chartered accountants
- Company secretaries
- Cost accountants
- Investment advisers
- Financial planners
- Insolvency professionals
- Valuers
- GST practitioners
Legal
- Advocates
- Law firms
- Notaries
- Patent and trademark attorneys
- Arbitrators and mediators
Built environment
- Architects
- Structural engineers
- Town planners
- Surveyors
Guides for your profession
Who looks you up
What should a professional's website include?
Four groups of people search for you, and each is checking something different.
A professional who refers
A GP sending a patient to a specialist, or a lawyer suggesting a CA, wants to be sure you handle that kind of matter. One clear page for each area of practice lets them refer without a phone call first.
An existing client
They come back for timings, the right contact or the portal where their documents sit. Keep those one tap from the homepage, on every location's page.
A company looking for an adviser
Finance, legal and facilities teams look for partners, sectors and how an engagement begins. Partner profiles and a short page on engagements answer them before the first meeting.
Concept gallery
What a finished site looks like
A chartered accountancy firm, a family dental clinic and an architecture practice: three invented practices, each drawn first as a wireframe and then as a finished homepage. Tell us which one feels closest when you fill in the brief.
Ledgerline Associates: Clear and professional
Neem Tree Dental: Warm and personal
Courtyard Architects: Detailed and informative
What belongs where
Show clearly, keep off the site
A practice website should be generous with facts about you and silent about your clients.
Shown clearly
- Qualifications
- Degrees, and the institutions that awarded them
- Registration
- Membership or registration details, where you choose to show them
- Areas of practice
- Named in the words clients use
- Where and when
- Each location, its timings and how to get there
- First consultation
- What happens, what to bring and how to book
Kept off the site
- Medical records, case papers and financial statements
- Client names and stories, unless the client has agreed in writing
- Promises about outcomes
- Confidential details typed into forms; enquiry forms ask only what you need to call back
If you already use a client or patient portal, the site links to it rather than collecting files itself.
Your name, your sign-off
You approve every line
Your name stands behind every page, so nothing goes live until you are content with how it reads.
- Drafted
Each page written from the practice call and your notes, in plain words.
- Marked
Anything that may need a second look, such as a claim, a comparison or a client story, is highlighted for you.
- Approved
You, or the partner you name, sign off each page before launch.
- Recorded
A note of who approved which page, so later changes follow the same path.
Your professional body's guidance is yours to apply; we do not interpret it for you.
From practice call to sign-off
How a project runs for a practice
Seven stages, planned around your practice, your diary and your sign-off. The deliverables below show what a practice's project can include; yours are agreed on the call and written into your statement of work.
Stage 1 of 7
Discover
- Practice callHow clients or patients find you today, the questions your front desk answers most and the work you want more of.
- Business goalsMore first consultations, growth in one area of practice or fewer routine calls, and how we will count them.
- ApprovalsWho in the practice signs off public wording, and which professional body you answer to.
Define
- Page planPractice, people, areas of practice, locations, first consultation, articles and contact.
- Wording guidePlain names for each area of practice, and the words your practice prefers to avoid.
- Approval pathWho reviews each page, and how changes after launch are approved.
Design
- A calm, credible lookColours and type that suit the practice, with photographs of your own premises and people.
- ProfilesOne template for every partner, doctor or associate, with qualifications set out the same way.
- Sample pageThe homepage and one profile, approved by you before the build.
Build
- Enquiry formsName, contact and a short reason, each reaching the right desk.
- AppointmentsA booking tool or a request form, if you take appointments online.
- Portal linkTo the document or patient system you already use.
Test
- Line-by-line reviewEvery page checked against your wording guide and signed off by you.
- Forms and privacyEach form tried end to end, collecting only the fields agreed in 02.
Launch
- Domain and accountsHeld by the practice, with access for the partners you name.
- Local search basicsTitles and descriptions for each location and area of practice.
- AnalyticsEnquiries and appointment requests counted, after visitors consent.
Grow
- Keeping details currentTimings, people and services updated as the practice changes, through Website Care.
- Wording reviewWhen your professional body updates its guidance and you ask us, affected pages are reviewed and approved again.
- Growth reviewWhich areas of practice bring enquiries, and which client questions deserve an article next.
What you provide
- Qualifications and registration details, as you want them shown
- The areas you practise in, and the work you want more of
- Locations, timings and who answers enquiries
- Photographs of your premises and people that you have the rights to use
A consultant shapes the rest with you on the practice call.
Common mistakes we help professionals avoid
- Listing every service ever offered instead of the work you want to be found for
- Leaving out the qualifications clients look for
- Collecting reports, case papers or statements through a website form
- Letting timings and profiles go out of date after a move or a new partner
Each one makes a careful practice look careless.
Which plan fits?
Brochure
With profiles, areas of practice, timings and a contact route.
Discuss a Brochure Website →Business + Blog
With articles that answer what clients ask before they book.
Discuss a Business + Blog Website →Advanced
For booking and connections to the systems you use.
Discuss an Advanced Website →Add-ons for professionals
Local SEO and Google Business Profile
For each location, so nearby searches reach the right branch.
LinkedIn for partners
Posts drawn from the practice's articles, approved before they go out.
Practice identity
A logo, colours and type for a new practice, or after a merger.
When the practice grows
Beyond the website
A growing practice soon needs more than pages: a portal for client documents, search visibility across several locations, or a brand that new partners can grow into. We can plan and build each of these with you.
FAQ
Getting started
My diary is full. How much of my time does this take?
A practice call, a look at the sample page and your sign-off on the final wording. We draft everything else from your notes.
Can you write the content?
Yes. We interview you or work from your notes, and you approve every page.
Do you know my professional body's rules?
We do not interpret them for you. Where we have published a guide for your profession, it is linked near the start of this page, and the final call on wording is always yours.
We already have a site. Do we start again?
Not necessarily. We keep the pages and addresses that still serve you and rewrite the rest, so existing search visibility is not thrown away.
Wording and approval
Can I show client reviews?
That is your decision, made under your professional body's guidance. Where you choose not to, clear facts about your work, people and process do the job instead.
Can each partner or doctor have a profile?
Yes. Profiles follow one template, so new people can be added as the practice grows.
Can you write articles for the practice?
Yes, with Business + Blog. Articles are drafted from your notes and published only after you approve them.
Running the practice online
Can clients book appointments online?
Yes. A booking tool fits the Advanced plan; a simple appointment request form works on any plan.
Can clients send us documents through the site?
We advise against it. If you use a portal, the site links to it; if you need one, our web and app team can plan it.
We have several branches. Can each have its own page?
Yes. Each location gets its own page with timings, directions, people and a contact route.
Who keeps timings and profiles current after launch?
You can update them yourself, or Website Care can do it for you when you send the change.
Let’s shape the right website for you
Tell us what you do and what your website needs to achieve. A consultant will help you decide the structure, design and scope.
Start Your Website Brief →