Someone comparing options
A family choosing cover, a buyer shortlisting flats, a borrower weighing lenders. Explain what you arrange in plain words, the areas you serve and how a first conversation works.
Websites for Insurance, Property and Loan Agents: Strangers become clients when they trust you first.
People look you up before they return a call, and a lead that waits goes cold. 7 Islets builds agent websites that earn a stranger's trust first, then put every enquiry in your hands while it is still warm, on your phone and in your name. Consultant-led design, then a fast, reviewed build.
Concept example: Northgate Home Loans is fictional.
Who this is for
Insurance
- Insurance advisors
- POSPs
- Insurance brokers
Investments and loans
- Mutual fund distributors
- Stock sub-brokers
- Authorised persons
- Loan agents
- DSAs
Property
- Real estate agents
- Commercial property brokers
Trade and travel
- Travel agents
- Visa agents
- Freight forwarders
- Customs brokers
- Vehicle brokers
People and franchises
- Recruitment agents
- Placement agents
- Franchise consultants
Guides for your profession
Who looks you up
What should an agent's website include?
Between hearing your name and picking up the phone, people look for reassurance. What they need depends on who they are.
Someone referred to you
A friend gave them your number. They want to see that you are established, who you work with and how to reach you, before they ring a stranger.
An existing client
They need a document, a renewal date or help with a claim or a booking. A clear contact route and a short help page save you a dozen calls.
A business client
Offices looking for group cover, space or freight want your capacity and the sectors you handle, plus a direct route to request a proposal.
Concept gallery
What a finished site looks like
An insurance advisor, a home loan agent and a property agent: three invented firms, each drawn as a bare wireframe first and then finished. Point to the nearest one when you send your brief.
Banyan Cover Advisors: Warm and personal
Northgate Home Loans: Clear and professional
Bayview Realty Desk: Detailed and informative
Before the lead goes cold
From enquiry to conversation
Agents win on speed and trust. The site is built so an enquiry reaches you while the person is still interested.
They ask
A short form, a WhatsApp tap or a call button, on every page.
You see it
The enquiry reaches your phone and inbox with the details you need for the call.
They hear back
An acknowledgement goes out at once, where your tools allow it.
You follow up
Enquiries can flow into your CRM or a simple sheet, so none is forgotten.
Own your enquiries
Your leads, not the portal's
Portals bring enquiries, but the profile and the leads belong to them. Your own site works only for you.
On a listing portal
- Your profile sits beside competitors on the same page
- One enquiry may go to several agents at once
- The page and the contact history stay with the portal
On your own site
- Only you are on the page
- Every enquiry comes to you alone
- Guides and local search keep working for you over time
From first call to steady leads
How a project runs for an agent
Seven stages, built around how your clients decide and how fast you reply. The deliverables below show what an agent's project can include; yours are agreed on the call and written into your statement of work.
Stage 1 of 7
Discover
- First-call questionsWhat clients usually ask before they trust you, and what makes them choose.
- Business goalsCall-backs, WhatsApp chats or quote requests, counted from launch.
- Area planThe localities, cities or routes you cover, and the searches people make in each.
- PrincipalsWhich companies you represent, and what your agreements let you show.
Define
- ProfileWho you are, how long you have done this work and whom you serve.
- Service pagesOne page for each kind of cover, loan, property or service you arrange.
- Guide listThe short guides that answer the questions you hear most.
Design
- Trust signalsYour photograph, your credentials and your contact routes, where a stranger looks first.
- Sample pageYour profile and one service page, reviewed before the build.
- Personal brandingAdd-onAn add-on, for a logo and look that is yours rather than a principal's.
Build
- Lead routingForms, WhatsApp and call buttons connected to your phone, inbox or CRM.
- Area pagesOne page per locality or city, where you serve more than one.
- ListingsProperties or offers you can update, in the Advanced plan.
Test
- Every lead pathEach form, WhatsApp link and call button tried, at night and on weekends too.
- Phones firstPages checked on the phones your clients use.
Launch
- Domain and hostingSet up in your name, not a principal's or a portal's.
- Lead trackingWhich pages bring enquiries, measured after visitors consent.
- Search ConsoleSo you can see which local searches find you.
Grow
- Local guidesArticles on the questions people ask in your area, through Business + Blog care.
- Growth reviewWhich pages turn visits into enquiries, and what to add next.
Approved material only
Careful with your principals' material
If you represent an insurer, fund house, lender or developer, your agreement may limit how their names, logos and documents appear. We use only material you have approval to use, flag anything that needs a check, and you confirm the final copy before it goes live.
What you provide
- Your credentials and the areas you cover
- The products or properties you arrange, and for whom
- Material you have approval to use from the companies you represent
- A recent photograph and notes on the questions clients ask
The rest we shape together on the first call.
Common mistakes we help agents avoid
- Copying product wording you cannot explain on a call
- Making promises about outcomes that are not yours to make
- Sending enquiries to an inbox nobody checks at the weekend
- A profile that never says which areas you serve
Any one of them hands the next enquiry to someone else.
Which plan fits?
Brochure
Focused on trust and a quick reply.
Discuss a Brochure Website →Business + Blog
With articles for each area you serve.
Discuss a Business + Blog Website →Advanced
For features that manage leads and stock.
Discuss an Advanced Website →Add-ons for agents
Search and social ads
To reach active buyers in your areas.
Local SEO and Google Business Profile
So nearby searches find you first.
Social media management
Steady posts that bring people back to your site.
Personal branding
A logo and look of your own.
One team as you grow
Beyond the website
As your book grows, the website is rarely the only gap: leads need tracking, your brand needs to stand apart from the principal's, and search needs feeding. The same team can take on each of these.
FAQ
Getting started
I already have a WhatsApp Business profile. Do I need a website?
WhatsApp is where the conversation happens; a website is where a stranger checks you first and where search engines can find you. The site sends enquiries to your WhatsApp, so the two work together.
I represent one company. Can I still have my own website?
Usually, yes. Check your agency agreement first, because some companies ask to approve agent websites.
I am just starting out. Is it too early?
No. A focused profile with a call-back form gives referrals somewhere to check you, and it grows as your book grows.
Do I need a separate site for each company or product?
No. One site in your name, with a page for each type of cover, loan or property you handle.
Leads
Can my team see the enquiries too?
Yes. Enquiries can go to a shared inbox, a team WhatsApp number or your CRM, so whoever is free can reply.
Can you connect my CRM?
Yes, as part of the Advanced plan. We agree which fields pass across and test the connection before launch.
Can the site cover more than one city?
Yes. Each area gets its own page, written for the people who search there.
Content
Can I show the companies I represent?
Only where your agreement allows it. We use the names, logos and documents you have approval to use, and nothing else.
Can you write guides for my clients' questions?
Yes. Business + Blog care turns your notes into short guides each month, published after you approve them.
Can I add and remove listings myself?
Yes, with the Advanced plan. Listings are set up so you can update them without calling us.
Let’s shape the right website for you
Tell us what you do and what your website needs to achieve. A consultant will help you decide the structure, design and scope.
Start Your Website Brief →