A prospective client
They want to know you understand their problem before they spend money on it. Name who you help and the change you bring, then show your method and one easy way to start.
Websites for Coaches, Consultants and Freelancers: Your expertise deserves more than a link in bio.
Clients hire experts they feel they already know. 7 Islets builds a website that shows how you think, in your own voice, and makes booking a first conversation the obvious next step, so the right clients find you while you are busy doing the work. Consultant-led design, then a fast, reviewed build.
Concept example: Ardent Advisory is fictional.
Who this is for
Coaches
- Life coaches
- Business coaches
- Executive coaches
- Career coaches
- Relationship coaches
- Fitness coaches
- Nutrition coaches
- Yoga teachers
Consultants and trainers
- Management consultants
- HR consultants
- Marketing consultants
- Sales consultants
- ESG consultants
- Corporate trainers
- Soft-skills trainers
Freelancers and creatives
- Designers
- Developers
- Copywriters
- Translators
- Voice-over artists
- Stylists
- Makeup artists
- Mehendi artists
Educators and speakers
- Tutors
- Public speakers
- Researchers
Traditional practices
- Vastu consultants
- Astrologers
- Numerologists
Who checks you out
What should an expert's website include?
Four kinds of people check you out before they get in touch. Most of them are judging how you think.
A company or event organiser
HR teams and event hosts look for topics, formats and the kind of groups you work with. Give them a short page for workshops and talks, with a way to ask about dates.
Someone who was referred to you
A friend said you were good. They check that you are real, current and easy to reach; a recent photograph, a short bio and a booking link do that work.
A collaborator
Podcast hosts, editors and fellow experts want your angle in a sentence and samples of your thinking. An articles page and a short media note answer them.
Concept gallery
What a finished site looks like
Three directions for three kinds of expert, a coach, a consultant and a freelance designer, each with a wireframe and a finished view. All three brands are invented; pick the one closest to your own way of working and mention it in your brief.
Lumen & Lane Careers: Warm and personal
Ardent Advisory: Clear and professional
Fieldnote Studio: Detailed and informative
Show how you think
Your method on a page
Clients buy a way of working, not a list of services. We help you name your method in three or four steps and build the page around it.
Clarity
One session to name the role, the industry and what is holding you back.
Direction
A short list of target roles, and the story that connects your experience to them.
Practice
Mock interviews and feedback until the story sounds natural.
Review
A check-in after each round of applications, adjusting what is not working.
Concept example: a fictional career coach's method, shown the way it would appear on her site.
The path to a first call
From reading to booking
Most clients read before they book. Give them something worth reading, then make the first step easy.
What shows how you think
- Short articles that answer the questions clients ask you
- A recorded talk or workshop clip
- A worked example of your method
- Client stories, shared with permission
Ways to take the first step
- A booking link connected to your calendar
- A short form with two or three questions that qualify the enquiry
- WhatsApp for quick questions
- An event page for workshops and talks
From positioning to published
How a project runs for an expert
Seven stages, built around your positioning and your voice. The deliverables below show what an expert's project can include; yours are agreed on the call and written into your statement of work.
Stage 1 of 7
Discover
- Positioning callThe clients you want more of, the problem you solve and the work you would rather stop doing.
- Business goalsBooked calls, workshop sign-ups or retainer enquiries, and how we will count them.
- Search questionsWhat your clients type before they know your name, and which page answers each.
Define
- Positioning lineWho you help and the change you bring, in one sentence.
- Ways to work togetherSessions, programmes, workshops or retainers, each with who it suits.
- Content planThe articles, talks or worked examples that show how you think.
Design
- Your voiceCopy drafted from your own words, then corrected by you until it sounds right.
- PhotographyA short brief for portraits of you at work, not a studio headshot.
- Sample pageThe homepage and one service page, reviewed before the build.
- Personal brand identityAdd-onAn add-on, for a logo, colours and type of your own.
Build
- BookingYour calendar tool, a qualifying form or WhatsApp, connected to accounts in your name.
- Event pagesWorkshop dates and registrations, where you run them.
- Search basicsTitles and descriptions written around your clients' questions.
Test
- The booking pathEvery link, form and calendar slot tried as a first-time visitor would.
- Reading on a phoneArticles and service pages checked for comfortable reading on small screens.
Launch
- Domain and hostingIn your name, often on a domain that is your own name.
- AnalyticsBooking clicks and enquiries counted, after visitors consent.
- Search ConsoleSo you can see which questions bring readers to your articles.
Grow
- Notes into articlesBusiness + Blog care turns your notes or voice memos into articles, published after you approve them.
- Growth reviewWhich articles and pages lead to bookings, and what to write next.
Sounds like you
Written in your voice
Your clients will hear your voice on the site before they hear it on a call. We draft from your own words, notes or a recorded conversation, and you correct anything that does not sound like you. Your booking and payment accounts stay in your name, and the time we need from you is a call and a few reviews.
What you provide
- Your services, marking the ones you want to sell more of
- Articles, talks, slides or work samples you already have
- Client stories you have permission to share
- The booking or payment tools you use now
Rough is fine: a consultant shapes it into pages that sound like you.
Common mistakes we help experts avoid
- Listing every service you could offer instead of the ones you want to sell
- Writing about yourself before the client's problem
- Hiding the booking link at the bottom of the page
- A studio headshot where a photograph of you at work would build more trust
Each one makes a good-fit client work harder to choose you.
Which plan fits?
Brochure
As a sharp single page.
Discuss a Brochure Website →Business + Blog
With articles that show how you think.
Discuss a Business + Blog Website →Advanced
With the payment account in your name.
Discuss an Advanced Website →Add-ons for experts
Personal brand identity
A logo, colours and type that are yours, not a template's.
LinkedIn and Instagram management
Posts drawn from your articles, pointing back to your site.
SEO for your clients' questions
So readers find your articles before they know your name.
Search and social ads
For a workshop launch or a new programme.
One team as you grow
Beyond the website
A website often leads to the next question: a sharper personal brand, a programme people can buy online, or a steady flow of readers from search. The same team helps with each, so your story stays consistent.
FAQ
Getting started
I am a freelancer. Do I need more than a portfolio?
A portfolio shows what you made. A website also explains which clients you suit and how to start, which brings better-fit enquiries.
I already post on LinkedIn. Why do I need a site?
LinkedIn is where people meet you; your site is where a serious client checks your approach and books. Your posts can point back to it.
Can the site use my own name as the domain?
Yes. Many experts use their name; others use a practice name. We help you choose it and register it in your name.
Can you help me decide what to offer?
Yes. The positioning call looks at the work you enjoy, what clients ask for and what sells, and the page leads with the offers you choose.
Content and trust
Can I show what clients say about me?
Yes, if the words are real and the client has agreed. We do not edit their meaning.
What if I have not written any articles yet?
We start with a few pieces drawn from questions clients already ask you, recorded as voice notes if writing is not your thing.
Should I show my fees?
Your choice. Some experts list packages; others prefer a first call, and the page is built around whichever you prefer.
Booking and payments
Can clients pay for sessions on the site?
Yes, with the Advanced plan. Payments go to an account in your name, so the money comes straight to you.
Which booking tools can you connect?
The calendar or booking tool you already use, or a simple form if you prefer to confirm by hand. We agree the choice before the build.
Can I run workshops through the site?
Yes. An event page lists dates and takes registrations; paid registrations sit in the Advanced plan.
Let’s shape the right website for you
Tell us what you do and what your website needs to achieve. A consultant will help you decide the structure, design and scope.
Start Your Website Brief →