A recruiter or a board
They want a clear account of what you have led and where you are heading: a short bio, a long one and the highlights you are free to share.
Personal Websites for Leaders and Creators: Your name is already being searched. Decide what people find.
When someone searches your name, the first thing they find shapes what they think. 7 Islets builds a personal website you own, that tells your story your way, keeps private what you want private and stays current without taking over your week. Consultant-led design, then a fast, reviewed build.
Concept example: Tiffin Trails is fictional.
Who this is for
Leaders
- CXOs
- Founders
- Board members
- Independent directors
- Senior leaders
- Career-break returners
- Academics
- Veterans
Creators
- YouTubers
- Instagram creators
- Podcasters
- Bloggers
- Course creators
- Food creators
- Travel creators
- Finance creators
- Tech creators
- Fashion creators
- Fitness creators
Artists and performers
- Comedians
- Musicians
- Artists
- Illustrators
- Authors
- Poets
- Athletes
- Streamers
Passion projects
- Photographers
- Travellers
- Cyclists
- Home cooks
Who searches for you
What should a personal website include?
People search your name for different reasons. Each one should leave knowing what you want them to know.
A brand or sponsor
They look for your audience, your tone and past work you can name. A media kit and a collaboration form do the job, with rates kept off the page.
A journalist or event organiser
They need a bio they can quote, approved photographs and the topics you speak on. A press kit saves a round of emails.
A reader or fan
They want more of your work. Your latest videos, episodes or articles, and a newsletter sign-up so they hear from you, not only from the algorithm.
Concept gallery
What a finished site looks like
A finance leader who photographs wildlife, a food creator and a novelist: three invented people, each page drawn in plain boxes first and then in full colour. Say in your brief whose page feels most like yours.
Nalini Ozarkar: Clear and professional
Tiffin Trails: Detailed and informative
Meera Ilavarasi: Warm and personal
Your first impression
What people find when they search your name
Search results mix what you wrote with what others wrote about you. Your own site is the one result you fully control, and it can lead.
- You control this
Your own site
Your story, your work and a way to reach you, written and approved by you.
- Others decide this
Your LinkedIn profile
Useful, but bound by its layout, its limits and its rules.
- Others decide this
An interview from years ago
Still true, perhaps, but no longer the whole picture.
- Others decide this
A namesake or a tagged photo
Results that are not about you, or not how you would choose to be seen.
Illustration: a typical search for a fictional name, not a real result.
Privacy, by default
Discreet by design
You decide what is public, and the site is built around that decision.
You choose what is public
No phone number, no home address, nothing confidential.
Employer-aware
Content kept within your company's social media policy, based on what you share with us.
Rates stay private
Brands ask through a form, and you reply in your own time.
Launch when ready
The site can go live unlisted and open to search engines when you decide.
From a name search to a site you own
How a project runs for a personal brand
Seven stages, built around what you want found and what you want kept private. The deliverables below show what a personal brand project can include; yours are agreed on the call and written into your statement of work.
Stage 1 of 7
Discover
- Name checkWhat people find when they search your name today, and what you want them to find.
- Business goalsSpeaking invitations, brand enquiries, board conversations or newsletter sign-ups, tracked from launch.
- BoundariesWhat stays private, which employers or brands you are free to name, and any policy you work under.
Define
- PositioningOne headline that matches your LinkedIn and your social bios.
- Page planBio, work, talks or media, press kit and contact, in the order your visitors need.
- Media listThe talks, episodes, articles and photographs worth showing.
Design
- Bios in your voiceA short one and a long one, drafted from your own words and edited by you.
- PhotographyA portrait brief, or a review of the photographs you have the rights to.
- Sample pageYour homepage, viewed on both screen sizes before anything is built.
- Monogram and identityAdd-onAn add-on, if you want a mark of your own.
Build
- Contact without exposureForms in place of a phone number or an address.
- Live feedsYour latest videos, episodes or posts shown on the site, where your platforms allow it.
- NewsletterA sign-up connected to the list tool you choose, in your name.
Test
- Privacy passEvery page checked for personal details you did not mean to share.
- Every screenPages, media and forms checked on phones and desktops.
Launch
- Your domainIdeally your own name, registered to you.
- Search readinessTitles and structured data that help search engines connect the site to your name.
- AnalyticsWhich pages people read and where enquiries start, measured with consent.
Grow
- Fresh by defaultNew talks, episodes and articles added through Website Care.
- Growth reviewWhich pages lead to the enquiries you want, and what to add next.
Owned, not rented
Yours, whatever the platforms change
Platforms change their rules, their reach and their layouts without asking you. Your own domain, pages search engines can find and a newsletter list that belongs to you keep your audience with you, whatever happens to the feeds.
What you provide
- A current bio, short or long
- Photographs you have the rights to
- Links to your talks, articles, videos or channels
- The employers, clients or brands you are free to name
A consultant turns these into a first draft you can react to.
Common mistakes we help personal brands avoid
- Copying your CV onto a web page
- Publishing your phone number or home address
- An old or heavily cropped photograph
- Naming an employer, client or brand you are not free to name
Each is easy to avoid, and hard to undo once search engines have found it.
Which plan fits?
Brochure
With a bio, highlights and a contact form.
Discuss a Brochure Website →Business + Blog
With your articles or episodes in one place.
Discuss a Business + Blog Website →Advanced
With sales going to an account in your name.
Discuss an Advanced Website →Add-ons for personal brands
Personal brand identity
A monogram, colours and type that are yours.
LinkedIn profile and content
Your headline, summary and posts telling the same story as the site.
Social media management
For Instagram and YouTube, pointing people back to your site.
SEO for your name and topics
So the right results lead.
One team as you grow
Beyond the website
Personal brands rarely stop at a website. A book launch, a course, a speaking programme or a move into consulting each needs its own plan, and the same team can help, so the story stays yours.
FAQ
Getting started
Can I use my name as the domain?
Yes, if it is available. We help you check and choose a close alternative if it is not.
I am between roles. Is now a good time?
Yes. A clear personal site helps recruiters and boards see where you are heading, not only where you have been.
Do I need a lot of content to start?
No. A good bio, a few highlights and a contact form are enough; the site grows with what you publish.
Will you write my bio?
Yes, if writing support is in your scope. We draft from a conversation with you, and you edit until it reads like you.
Content and privacy
Can I include my hobbies?
Yes. Your photographs, ride logs, recipes or music can sit beside your professional story, and they often make the better first impression.
Will sponsored content be labelled?
Yes. Paid partnerships are labelled clearly on the page, so readers always know.
Who sees my audience numbers?
Only what you choose to show. Some creators keep detailed numbers in a media kit they send on request.
Running the site
Can I update the site myself?
Yes. With an editor-friendly setup you post updates yourself; on a static site, Website Care adds them for you.
Can I show press coverage?
Yes, with links to the original articles and only the logos you are allowed to use.
What happens if I change jobs?
The site changes with you. Website Care updates your bio and highlights, and nothing on it belongs to an employer.
Let’s shape the right website for you
Tell us what you do and what your website needs to achieve. A consultant will help you decide the structure, design and scope.
Start Your Website Brief →